CLIENTS

TWG WHITE PAPER
SERIES

UC Riverside/Pepsi

Nature:

Sponsorship for expanded recreation center – required for University to move to NCAA Division IA level competition

Sponsor:

Pepsi-Cola

Property:

UC Riverside

Sponsorship Investment:

$3 million over ten years, plus funding from an alumni-based vending program that pays UC Riverside a commission on sales from machines placed throughout the region

Photos

Objectives

Pepsi-Cola

• University-wide beverage sales rights
• The ability to liquidate sponsorship through partner tie-ins
• Affinity relationship with University students, supporters and alumni

UC Riverside

• Funding needed to expand seating capacity of recreation center for home basketball games, allowing for UC Riverside to compete at Division IA level
• Generate new revenues from on-campus beverage business which previously only brought the University about $10,000 per year

Primary Sponsorship Benefits

Pepsi-Cola receives campus wide vending and pouring rights for ten years, plus exclusive marketing partnership with athletics and alumni groups.