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Save Mart Center
Nature:
Naming rights and comprehensive sponsorship of new on-campus arena
Sponsor:
Pepsi-Cola, Save Mart Supermarkets
Property:
California State University, Fresno (Fresno State University)
Sponsorship Investment:
$40 million over 23 years
Photos
Objectives
Pepsi-Cola
- Capture long term campus-wide and arena beverage rights
- Leverage relationship with major retail partner
- Liquidate investment with direct returns
Save Mart Supermarkets
- Gain naming rights to most prominent facility in a large geographic region (California’s Central Valley, Save Mart’s primary market)
- Receive rights that generate store traffic and direct returns
- Provide real value to the community
Fresno State
- Generate revenue to fund development of major league-style on campus arena
- Develop partnerships that provide additional marketing benefits to the university
Primary Sponsorship Benefits
Pepsi-Cola receives:
- 23 year exclusive pouring and vending rights
- Pass through rights for fast food and retail grocery categories
- Extensive benefits package including signage, media, tickets, suites, branding in all athletic venues
Save Mart Supermarkets receives:
- Facility naming rights – “Save Mart Center” opens in the Fall of 2002
- Exclusive ticket sales rights
- Facility use for self-produced events
- Promotional rights from Pepsi’s package
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