Wowio
Client:
WOWIO, Inc. portfolio of properties: WOWIO.com, WEVolt, Drunk Duck, WowioTV
Service:
eBooks, eComics and digital media, cross-platform content provider.
Photos
Objective
Create strategic marketing presence around SOLD OUT Comic-Con San Diego, the “youth culture event of the year.” Develop positive public relations, press, advertisers, strategic partners and market re-launched website, acquisitions, business-to-business and business-to-consumer promotional activities.
TWG Solution
Instead of just “another exhibitor booth” at this Convention, TWG created a cut through the clutter Convention presence for WOWIO by delivering the WOWIO Comic Cruise, procuring a docked super yacht for WOWIO marketing and business activities, as well as the exclusive, parallel berth behind the convention center to provide a versatile platform for the accomplishment of all WOWIO business initiatives at The Con.
TWG Results
- Over 1,000,000 additional page views to family of WOWIO, WEVolt and Drunk Duck websites during month of Comic Con
- Over 80,000 unique viewers to WowioTV digital channel launch
- 50 publisher meetings with 35 pending contracts and 8 existing contracts
- 10: 1 ROI on investor commitments
- Charter advertiser meetings ranging from Hilton to Jack in the Box
- Partnership with Universal Music and Hip Hop Chronicles
- Placement of Cowboys & Aliens Comic, powered by Drunk Duck on Cowboys & Aliens official movie website (Universal Pictures)
- PR mentions across new, traditional and industry specific media ranging from the New York Times, Los Angeles Times, GeekWeek TV and Comics on Comics
WOWIO Comic Cruise Program
TWG Event & Super Yacht Site Plan
- Red Carpet
- Step & Repeat
- Themed Entryway & Booths
- Floor 1: WOWIO Panel Series & VIP Section
- Floor 2: WOWIO Lounge
- Floor 3: WOWIO Stage
Performances
- Knights of Monte Carlo
- Shawn Chrystopher
- DJ: Groovering
Broadcasts
- GeekWeek Live
- WowioTV Live
Media Announcements
- WOWIO Books Evolved: Site Re-Launch
- WOWIO TV: Digital Channel launch
- WEVolt Acquisition
- Drunk Duck Acquisition
- Universal Music Partnership
Media Coverage & Attendees
- CNN
- Entertainment Weekly
- Cox Communications
- Wall Street Journal
- Los Angeles Times
- LA Business Journal
- Hollywood Reporter
- Vanity Fair
- CBS News
WOWIO Strategic Partners
- Drunk Duck
- WEVolt
- Geek Week
- Top Cow
- Universal Music
Promotions
- WOWIO Tweet your Tat contest
- Coveroo custom phone engravings
- NBC Heroes graphic novel signing by Jason Badower
- Drunk Duck Pub Crawl @ Tipsy Cow
Premiums
- Reusable Water Bottles
- Recycled Sunglasses
- Recycled Frisbees
- Commemorative Poster
- Event T-Shirt
- Boarding Pass
Collaborating Agencies
- The Wilkinson Group (TWG)
- Go Raise Green (GRG)
- Artime Group
- Allison & Partners
Strategic Partners
- Top Cow
- Universal Music
- Geek Week
- JustinTV
- Six Degrees SD
