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Akamai “Magic of Math”
Nature:
Akamai, an Internet streaming service provider founded by a couple of MIT graduates, aligned with the country’s primary math education organizations in a sponsorship program dubbed “The Magic of Math”.
Sponsor:
Akamai Technologies/The Akamai Foundation
Property:
International Math Olympiad 2001 (IMO), Mathematics Association of America (MAA)
Objectives
- Illustrate mathematical foundation upon which Akamai proprietary technology is built.
- A meaningful platform for Akamai to build word of mouth marketing.
- Makes a statement about Akamai’s commitment to the mathematics and engineering fields.
- Provides a recruiting tool and a source of employee pride within company.
Primary Sponsorship Benefits
- Akamai positioned as lead corporate sponsor of primary public math education programs in the country and globally
- Presenting sponsor of International Mathematics Olympiad in 2001
- Lead sponsor of American Mathematics Competition
- Title sponsor of proprietary event being created to support program
- Exposure in thousands of schools nationally and many more globally
- Integration into hundreds of thousands of collateral pieces distributed at schools
- Serve as title sponsor of primary events surrounding IMO – opening and closing ceremonies, awards banquet
- Involves Akamai employees who are able to socialize with top students, establishing relationships that lead to employment options for the world’s top math students
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